What is Email marketing?
Email marketing routinely outperforms all other marketing channels regarding return on investment. It’s also great for creating a sense of community and engaging with clients one-on-one. You won’t be able to reach your subscribers and customers in the way you need to encourage engagement, build those important relationships, generate more leads, and increase sales if you don’t have the right infrastructure in place to handle your email marketing. We’ve compiled this list of the best email marketing platforms currently available. Each email marketing platform on our list has its own set of features to investigate to pick the best email marketing platform for your needs.
Before we start our list, let’s address some common questions regarding email marketing, why it’s important, what an email marketing platform is, and what features you should look for.
Why Choosing The Best Email Marketing Service is Important?
For small businesses, email marketing is one of the most cost-effective marketing strategies. According to the Direct Marketing Association, email marketing generates a 4300 percent return on investment (ROI) for businesses in the United States.
This is due to the fact that email marketing is simple to use, provides you with complete control, and allows you to communicate directly with your customers. It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for ensuring that your emails get delivered.
If you aren’t careful, you will pay a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).
Supports your email marketing strategy :
In this day and age of the internet and social media, it is no longer enough to have a product or service. You need to advertise and promote yourself in new and exciting ways to grab people’s attention and interest. Email marketing is the best way to do that.
An email marketing software can support your holistic email marketing strategy by creating exciting campaigns that build buzz around your products or services.
Top 13 Email Marketing Platforms and Software:
You’ll need to select the best email marketing software platform for your organization to successfully build and execute your email marketing strategy. Here are the top 13 email marketing software systems and why each is a solid choice.
1. Segmentation:
Segmentation is an integral part of any email marketing strategy. Why?
It makes sure that the right people get the right messages at the right time. Subscribers will feel more connected to you and will find it easier to obtain information from you and your brand this way.
The ability to divide your contacts into groups or segments is one of the most important features of any good email marketing software. For example, a clothing store can divide its customers into categories such as “women’s clothes,” “men’s clothing,” “kid’s clothing,” and so on.
Bonus tip – look for software that offers you advanced, premade segments like purchase behavior, engagement levels, and interests.
2. Email Surveys:
Surveys are an underutilized tool for digital marketers, and your email marketing platform should make creating and sending surveys to your audience as simple as possible. Gathering feedback demonstrates to subscribers that you value their opinions and gives useful data to help you improve your marketing. You’ll have to set up surveys manually or look for a standalone survey platform if your email marketing service doesn’t help. This is yet another way that a marketing automation tool can make your life easier while also assisting you in keeping your contact list engaged.
3. HubSpot :
HubSpot is one of the most well-known CRM and email marketing software on the market. Their email marketing service is free to use and includes a number of powerful automation features that will help you grow your company. You may design a unique newsletter using their simple drag-and-drop email builder and a variety of templates that match your brand’s personality and colors.
You may customize your emails for each subscriber depending on device kind, country, list membership, or any other specific information about the subscriber, thanks to the direct interface with HubSpot CRM. Send time optimization, high email deliverability, A/B testing, extensive performance statistics, marketing automation, drip programs, and more are all included in HubSpot.
4. ConverKit:
Both eCommerce firms and creators will benefit from ConverKit. Its feature-rich design and sleek interface make for a pleasant experience. Opt-in forms, landing pages, email workflows, tagging systems, data management, list segmentation, personalization, automation, and many other features are included. ConvertKit also has useful integrations with other platforms that designers and developers are familiar with, such as Woocommerce, PayPal, Stripe, and WordPress.
5. Personalization:
One of the most persuasive methods to harness the power of email marketing is through personalization. You may develop your brand and message in a way that resonates with your customers by personalizing your emails to particular recipients.
You may send email campaigns as if they were sent directly from yourself using email marketing software. It makes the process of writing emails much more accessible and faster and allows you to track who is reading your emails.
Merge tags and dynamic content are two personalization features you should look for. These features allow you to provide personalized experiences with less effort.
6. Drip:
Drip is one of the more advanced email marketing platforms on our list. Its smooth interaction with eCommerce platforms like Shopify, WooCommerce, and Magento makes it ideal for eCommerce enterprises. Using eCommerce CRM data to create personalized marketing, you can segment your email list based on criteria, including clicks, purchase history, email opens, and more.
Drip also integrates SMS marketing, putting it in a league of its own among email marketing platforms. From abandoned cart reminders to promotional deals, SMSs can be sent for various purposes.
7. AWeber :
AWeber is one of the world’s oldest and most well-known email marketing service companies. They provide various tools for managing email marketing for small and medium-sized enterprises.
It’s simple to get started with AWeber. It works with the majority of systems, including WordPress. See our complete guide on connecting AWeber to WordPress for more information. You’ll have access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and complete email tracking. Other sophisticated email marketing tools offered by AWeber include:
- AMP emails.
- Automatic RSS-to-email for blogs.
- Subscriber segmentation based on tags.
Live chat, phone support, email support, live webinars, and an extensive library of how-tos and tutorials are all available as support options.
8. Mobile Optimization:
More and more users are opening emails on mobile devices every year, and your messages should be just as easy to read on the smaller screen. Failing to optimize for mobile users will have a negative impact on sales and artificially decrease your outreach.
Fortunately, most email marketing platforms automatically optimize messages for smaller screens and provide a variety of templates designed for mobile users. These features allow users to skim emails on smartphones and tablets quickly.
9. Integration: 
It’s common knowledge that linking your email program with other business apps is the key to giving your consumers a personalized, integrated experience.
It allows you to sync your email marketing program data to Shopify, Woocommerce, WordPress, or Magento. This will assist you in creating a smooth, tailored experience for your customers, which will aid in the success of your campaign. Customer involvement can be improved by integrating your product with a CRM system. CRM integration can also assist you in avoiding losing track of important information regarding prospects and accounts.
10. Customer Service:
Hopefully, you won’t run into too many glitches or technical issues when using your email marketing service. With that being said, some providers offer more responsive and more helpful customer service than ever.
If you’re stuck without help from your provider, you may not be able to resolve these problems quickly, slowing down your workflow and having a negative effect on outreach. Try to find a platform that offers live chat support so that you can send a message and receive an immediate response.
11. SendX:
SendX is a low-cost, user-friendly email marketing platform that lets you create, schedule, and track email campaigns to increase sales. You can import an opt-in email list, send broadcast email campaigns, and generate reports to track clicks, opens, and conversions, among other things. You can automate your email marketing with a robust rules-based interface based on user behavior, audience segmentation, etc.
12. Emercury:
In the small-to-medium category, Emercury is a strong contender. It has many features that push it to the north end of the spectrum. It has a drag-and-drop template builder and an easy-to-use HTML editor for customized messages, forms, and an autoresponder. Emercury’s Journey Builder, a product that helps you nurture leads using triggers, is an example of automation. Emercury connects your data to over 2,000 sales and marketing tools, collaboration apps, forms, customer service platforms, social media, etc.
13. campaign Monitor:
Campaign Monitor is notable for its stunning email templates and excellent customer service. You may adjust aspects like color schemes and fonts in its email builder to ensure brand consistency. You may also use Unsplash to access millions of free photographs to make your emails stand out even more.
If segmentation is an important part of your email marketing plan, this is a terrific option. You build hyper-targeted segments and customized emails using your already acquired client data.
Conclusion:
Hopefully, after this article, you can come up with some exciting ideas to create some inspirational and wonderful emails for your own business.
A sufficient email will go beyond its simple functionality – delivery message but make up a strong connection between a brand and its customer. Learn more about Email Marketing from Avada now!
