If you’ve ever done a Google search, you’ve probably seen a pay-per-click (PPC) ad at the top of the list of results. These are ads that companies make and pay for through Google Ads. AdWords is used by many businesses to find new customers.
At first glance, Google Ads might seem like a lot. PPC ads have a lot of moving parts, and you need to make sure you make ads that work for your audience. You also need to make sure you choose the right type of ad for your campaign since Google offers both search and display ads.
So, how do you figure out Google Ads and make and run a successful campaign? In this post, we’ll give you seven tips and tricks for Google Ads that will help you take control of your campaign. Let’s get started!
Set goals before you start any kind of digital marketing campaign. Your Google Ads campaign is the same way. If you’re going to run PPC ads, you need to set goals for those ads that can be reached.
What do you want your campaign to accomplish? For example, do you want to get more leads, make more sales, or get more people to click through (CTR)? With a PPC campaign, you can set and reach all of these kinds of goals.
Setting goals for your campaign is the first step to getting good at Google Ads.
Figure out your target audience
One of the most important parts of your Google Ads campaign is who you want to reach. You need to know who your ads are meant for. Your ads are made to appeal to the people you want to reach, so you need to know who that is first.
To figure out your target audience, think of your ideal customer. Many businesses make “personas,” which are made-up versions of the people they want to sell to. They use these “personas” to plan campaigns that will appeal to people like these.
What do you imagine your ideal customer doing? When will they be on the web? How do they look for things, and what are they looking for?
These are important questions to ask as you try to figure out who your PPC ad is for. You can make better Google Ads campaigns for your target audience once you know who they are.
Do research on keywords.
PPC ads operate on keywords. With these keywords, your ad will show up in the search results. When you use Google Ads, you need to find the right keywords for your campaign.
This requires you to conduct keyword research. There are many tools you can use to help you find the right keywords for your campaign. You should pay attention to long-tail keywords as you look for different keywords.
These are sentences with at least three words. Long-tail keywords bring in more traffic to your campaign because they are more specific and likely to bring in quality leads who want to find the most relevant results. By researching long-tail keywords, you’ll get more qualified leads who are more likely to buy from you.
Make Google ads that work.
When you use Google Ads, you need to make ads that get people to click on them. It’s important part of your advertising campaign. You need to come up with ads that people will want to click on.
First, you should use your keywords in the text of your ad. This lets people know that your ad is related to what they were looking for. Next, you should come up with a catchy headline.
You want to make an interesting headline that stands out so that people will click on your ads. Last, you have to tell your audience what they should do next. Put a call to action (CTA) in your ad to get people to act and become paying customers.
Add these things to your ad to make it better for your campaign. You will get more clicks on your ads if you make good ads that get the attention of your leads.
Your ad will be ready to go live as long as it doesn’t cause Google Ads to reject it.
Set your budget
If you fix a Google Ads campaign, you need to decide how much money you want to spend. Your budget is crucial in a campaign because it tells you how long it can run and how many leads you can get. One of the best things to know about Google Ads is that you don’t need a certain amount of money to run a campaign.
It’s easy for your business to set a budget that fits your finances, whether you’re running a campaign with $100 or $10,000. When you set your budget, you should think about how much you are willing to spend. Your maximum bid is the most money you are willing to spend every time someone clicks on your ad.
The amount is flexible and can be changed at any time. When making your budget, you need to think about how much you can bid. If your budget is $100 and your highest bid is set to $1, you can get 100 clicks before your budget runs out.
On the other hand, you could allow 1,000 clicks for $1 if you had a budget of $1,000. Google Ads is set up so that you only pay when someone clicks on your ad, not when someone sees it.
Keep updating your landing page
By making a PPC ad in Google Ads, you can send people who click on the link in your ad to a certain page. Whether it’s a page about prices or your home page, it needs to be up-to-date. You don’t want to send people to out-of-date pages because that could make them leave.
Your leads want to see pages that are new and up-to-date. This means that you may need to pay for web design services to keep your site up-to-date, or you may be able to do it yourself with the help of different design resources. Also, it’s important to remember that you need to send people to the right landing page.
If you make people look around your site to find the right page, you will lose leads. Set up your Google Ads ad with a landing page that is relevant and up-to-date to make your campaign more successful.
Use remarketing to get more people to buy.
Most of the leads you get from your Google Ads campaigns won’t buy right away. They’ll click on your ad and look at your business, but they won’t buy anything from you. This isn’t strange, since many people take more time to decide what to buy.
You can use remarketed ads to keep these leads thinking about your brand so you don’t lose them. You can make a remarketing campaign that shows them ads for the products or services they looked at when they clicked on your ads. This makes sure that your brand stays in their minds.
Using remarketing to win them back will help you get as many leads and conversions as possible from your Google Ads campaign.
Want to dive deeper into Google Ads? In our guide, you can learn how to get a Google Ads certification.